FM translator at 100.3 Coverage
(8-11-17) Soon you may be able to listen to WCSM AM on it’s new FM translator at 100.3 after it filed recently with the FCC. Listeners will still be able to pick-up the AM signal at 1350, plus the FM will continue to air on 96.7
Presently the programming on WCSM AM is provided by Music of Your Life which is hosted by well-known celebrity DJs including TV game show host and singer/entertainer Peter Marshall. Other on-air personalities include Lorri Hafer (a recording artist and member of the Hillside Singers who is also the daughter of the format’s founder, Al Ham); Al Hardee; Johnny Magnus; singer Steve March Torme, son of legendary entertainer Mel Torme; and Telarc Records artist Tony DeSare.
It also covers a variety of pro, college and high school sports.
According to Tom Taylor’s Newsletter (8-11-17) –
FCC filing window for new translators in the recent FCC Auction 99 had 1,081 filings across the US. The FCC refers to this auction as a “Cross-service FM translator filing window.” (REC Networks has a handy alphabetical list here). The number of filings in this one-week window roughly equals all the translators the FCC wound up granting in last year’s pair of much-longer windows to buy and move existing FMs.
Why would WCSM want the addition of a translator? In the past it has always increased the value of an AM, especially a directional station like WCSM.
Red line is night time coverage area
The majority of the filings were for standalone AMs in small communities like Celina, this translator will allow WCSM just enough coverage to allow the station to serve its community of license and adjacent areas where the AM is not able to do that during the night and locations during the day west of the AM towers.
The FCC will review all the applications in the coming weeks and months.