(1-18-21) WCSM Radio and Hayco Broadcasting announce the addition of a third frequency to its family of broadcast facilities…100.3 FM. Known as Lake 100, this new frequency joins WCSM-AM 1350 in presenting a contemporary country music format with local news headlines, local weather, ABC News and a slew of High School, College and professional sports. These will augment the new Lake 100 County Format along with the popular NASCAR series of racing.
General Manager and owner John Coe commented on the change:
WCSM-FM 96.7 will continue with its full service format of heavy local news and information, agri-programming, ABC News, High School, College and Professional Sports with a mixture of adult contemporary music.
The new additional format and FM Frequency will present a new customer base and audience for area businesses to consider in their local advertising plans.